U of T One Program

U of T One Program was designed to provide first-year students with a unique opportunity to ease into their first-year of studies through interactive group work, travel and community engagement.

Challenge

The challenge was to develop a concept to tell the story of the Foundation Year Programs and help drive awareness and interest in the program via print and video.

Thinking

Kaldor recommended an approach that included both print and video. Consistent with the visual look and feel of U of T’s recruitment materials, the print brochure was designed to introduce students to the One Programs, while providing them with adequate detail for each of the nine programs that run across the three campuses.

Results

The print brochure and online video were instrumental in driving awareness and interest in the One Programs. They continued to build the U of T undergraduate recruitment brand and helped to ensure the best and the brightest chose to apply to Canada’s top university.

The brochure balances a sense of inspiration with practical information on how to learn more. The online video was then designed to further establish the unique selling proposition about the One Programs by speaking to students on more individual and intimate level.