MCA, Chicago

One of North America’s most important contemporary art museums, The Museum of Contemporary Art, Chicago (MCA), selected Kaldor to partner with them to transform their new vision into specific, relevant actions for the Museum’s new brand.

Working closely with Matthew Renton, MCA’s very talented Director of Communications and Community Engagement, we undertook significant qualitative and quantitative research, competitive and comparative analysis.

We produced an in depth brand and marketing strategy document to articulate the findings of the research and present the brand pillars, values and personality for the revitalized MCA brand.

We have no doubt that MCA will continue to influence contemporary art in Chicago, North America and abroad. The museum has the tools to shape a new identity and a clear voice to inform a new way of communicating.