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Welcome to Kaldor, a brand company. We develop sound brand
strategies that drive compelling, creative and effective campaigns
to achieve significant business results for our clients.

Cityfone calls Kaldor to dial up its new business model

Telecommunications company Cityfone saw an opportunity to evolve its business model from B2C to a B2B company creating private-label mobile programs for national brands including RBC, Sears, Bank of Montreal and Scotiabank.

Kaldor’s work began with a brand strategy to articulate the brands architecture, platform and positioning statement that aligned with the company’s future business goals. To eliminate potential brand confusion and align with the new brand attributes, we recommended a name change to Faraday Telecom Group. The new name and identity systems aligned with the strategic focus of the company. We created a series of sales presentations that mapped across the sales cycle and a new Website to articulate why brands should consider the mobile opportunity and ultimately why they should partner with Faraday to create the program and the company’s areas of expertise.

Within months of unveiling the new brand, Faraday was purchased by Rogers Communications. Senior management at Faraday credit the rebranding process with helping them to articulate the Faraday brand and demonstrate the value of the business.