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U of T Augmented Reality is a Webby Honoree

Student recruitment cycles are a choice opportunity for the University of Toronto to showcase their appetite for leading-edge thinking and a willingness to push conventional boundaries. Similarly, these cycles also provide Kaldor with an opportunity to submerge itself in the U of T world and develop materials that speak directly to their target audience in a language they can understand. And today, that language is spoken in the digital realm.

In 2010 we invited esteemed Trinity College alumnus and internationally-acclaimed author Malcolm Gladwell into the fold, and developed an augmented reality piece for the front cover of U of T’s viewbook. Over the course of 90 seconds, Gladwell comes to life to explain the history of his thought process and how his method of “connected” thinking began during his studies at U of T.

Our approach to this format was twofold: Firstly, we wanted to embrace a sophisticated digital platform to provide our client with a standout and timely piece. Secondly, we wanted to give U of T a resounding voice that left a lasting impression on recruits from around the world.

U of T Augmented Reality is a Webby Honoree
Of the nearly 10,000 entries submitted to the 15th Annual Webby Awards, fewer than 10% were distinguished as an Official Honoree. We agree with the folks at Webby; this honor signifies an outstanding caliber of work. A big thanks goes to our friends at U of T, who worked with us to make the augmented reality a reality!

Here’s a list of our competition.

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