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Welcome to Kaldor, a brand company. We develop sound brand
strategies that drive compelling, creative and effective campaigns
to achieve significant business results for our clients.

Branding a Vision of Renewal

We frequently have the chance to influence brands who have recently undergone significant strategic shifts in their businesses. This was the case with TimberWest Forest Corp., the largest private landowner in western Canada. The company observed changes on Vancouver Island and recognized the opportunity to take a different approach.

TimberWest had recently shifted its corporate focus to utilize its incredible land assets for a different purpose: real-estate. Its new company, Couverdon, would investigate, plan and design new developments with Vancouver Island communities that reflected an understanding of the changing demographics and economics of the Island. Through a complete rebranding process beginning with primary research and resulting in communication design, we were together able to create a brand that represented the magnitude of Couverdon’s potential influence.

With multiple projects currently under development, Couverdon is amplying its voice and raising the bar on what it means to create ‘sustainable developments’ on the Island in partnership with communities. In the next few months, Couverdon will be releasing an online platform that will encourage dialogue within each of the communities where it is developing. If you live on Vancouver Island or are interested in its future, stay tuned to Couverdon to find out what’s next.