The importance of picture label warnings on cigarette packages recently garnered media attention again when President Obama signed legislation mandating graphic warnings on cigarette packages, which will go into effect in June 2011.

In the Know showcases the student and faculty voices who contribute to UBC's exceptional learning environment. By exploring personal blogs, videos, and photographs, you’ll experience UBC through the lens of the people in our vibrant community.

Coast Capital Savings came to us with a problem: How could they help their staff of nearly 2,000 understand that outstanding customer service is one of the critical differentiators in an increasingly competitive market?

When UVic discovered that year-over-year applicant numbers seemed to be lagging during the early recruitment cycle, their team turned to Kaldor for our expertise in reaching their prime audience within specific North American markets.