Universities spend months convincing well-qualified applicants to apply to their institutions. Through multi-faceted recruitment strategies they often succeed and have the opportunity to offer these students admission.

The Vancouver Museum underwent an extensive visioning process that changed its strategic direction to focus exclusively on Vancouver. Our work began with a brand strategy that aligned the Museum’s brand with its new vision.

In the Know showcases the student and faculty voices who contribute to UBC's exceptional learning environment. By exploring personal blogs, videos, and photographs, you’ll experience UBC through the lens of the people in our vibrant community.

Coast Capital Savings came to us with a problem: How could they help their staff of nearly 2,000 understand that outstanding customer service is one of the critical differentiators in an increasingly competitive market?

Back in 2001 when approached by Health Canada to design new cigarette warning labels, we could scarcely imagine the impact our work could have not only on smokers in Canada, but across the globe.

When Kaldor was hired as the University of Victoria's agency of record in 2009, we knew we'd landed at a special place. One of our immediate challenges was to increase the impact of fall high school recruitment and the research we conducted identified a markedly different student profile.