Challenge: The Vancouver Museum underwent an extensive visioning process that changed its strategic direction to focus exclusively on Vancouver. Kaldor was selected through an RFP process to create a new brand strategy, brand identity, Website, indoor and outdoor signage, stationery, membership and corporate brochures e-newsletter and ad templates.
Our Thinking: Our work began with a brand strategy that aligned the Museum brand with its new vision. We recommended a subtle name change to Museum of Vancouver (MOV) to better describe the new focus and eliminate confusion with other institutions. We then created an identity system that could be used holistically or broken apart into fragments. Kaldor architected the Website to show the intensity of activity at the institution and allow visitors from anywhere in the world to be able to engage with content and dialogue about the city.
Results: Following Kaldor’s recommendation, the official brand launch coincided with the opening of the exhibition, Velo–City: Vancouver and the Bicycle Revolution, at the beginning of June. Museum staff and the Board of Directors have praised MOV’s new visual identity and brand communications.
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