Challenge: This independent school for girls needed a dynamic but functional website that reflected their rich traditions and teaching excellence, yet positioned them as a forward-thinking institution that prepares young girls for the future.
Our Thinking: We featured campus photography prominently throughout the site knowing their unique campus is not only a key selling feature; it is a living symbol of the school’s century of education excellence. We developed a dynamic, online events calendar that does more than deliver real-time information critical to staff, students and parents. It also serves as the School’s best marketing tool, showcasing to prospective students and donors Crofton House’s strong, diverse curriculum.
Results: Crofton’s marketing department reports universally positive feedback from staff, students and parents alike. Due to the external website’s success and high usage, the School plans to integrate their internal website into the external site we created.
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