Challenge: BCCAT enlisted Kaldor to complete a communications review and rebrand the organization to increase its effectiveness in facilitating and promoting BC’s post-secondary education
transfer system.
Our Thinking: Our research showed that BCCAT was virtually unknown in the public sphere and that their information services were underutilized. Instead of marketing three separate services individually,
we recommended they integrate all under
the BCCAT umbrella and market the
single entity as "your guide through post-
secondary education" to give students
one easy portal for transfer and
admissions information.
Results: We continue to work with
BCCAT to implement the rebranding recommendations. What is more, BCCAT
as an organization has shifted its thinking, recognizing the need to bring its student services to the same level as its
institutional work.
