Challenge: After a significant project setback with Galore Creek in November 2007, NovaGold engaged Kaldor to review its communications focus and help rebrand this North American mining company across a multitude of materials.
Our Thinking: Through shareholder research, we determined that faith in the company and management team was shaken, not lost. Our immediate communications recommendation was to re-establish the personal connection between management and major investors. A brand strategy process followed, which positioned NovaGold based on its core competency: gold exploration and development through a holistic approach. We then planned, copy-wrote and designed the 2007 Annual Report and redesigned the corporate profile, investor presentation and investor folder.
Results: Released in April 2008, our branded work helps NovaGold enter conferences and investor events with communications materials that are as strong as their management team and track record in performance.
See the full Annual here
