Challenge: GrowthWorks Capital needed an unconventional but provocative way to introduce and create external and internal buzz for its new investment product the GrowthWorks RSP Accelerator.
Our Thinking: The intricacies of RSP investment can get lost on most people
so Kaldor created an animated flash presentation that follows the narrative of
a “savvy” investor, Alex, as he navigates his way through the basic steps of RSP investment using the GrowthWorks Accelerator. The presentation emphasized basics like how much is required to invest, for how long and how much one can expect to earn using eye-catching animation and a quirky storyline in order to maximize absorption of the subject matter.
Results: The GrowthWorks RSP Accelerator animation gave investment brokers an innovative and invaluable tool
to up sell the program by capturing the curiosity of clients.
