Challenge: After an exponential growth in operations in 2006 that included a $500 million partnership deal with Merck & Co., Neuromed came to Kaldor once again to create a new visual identity that would better reflect the company’s more mature brand.
Our Thinking: We conceptualized the visual identity after a critical component to the Neuromed story: cone snail shells from the South Pacific that potentially hold the secret to alleviating human chronic pain. Neuromed pioneered the effective application of this drug, making the shell and its story a unique and memorable visual representation of the company’s roots. This visual identity was then applied to a range of communications and marketing materials including the website and stationery.
Results: Neuromed is in the midst of introducing its new brand identity to the public. It is expected to affirm Neuromed’s position in the highly competitive biotech industry more effectively.
